Why F1’s single launch will succeed where the last one failed

Maybe there weren’t enough adults in the room. No, scratch that – 15 years ago in Formula 1, adults were such a rare commodity that, in the unlikely event you could put a couple together, the chances of them reaching a consensus on the location, size, or even the existence of the room would be remote.

Even viewed through the finest rose-tinted glasses money can buy, these were not halcyon days. So while the opinionati greeted the announcement of a collective launch event at London’s O2 Arena this February with much-disgruntled harrumphing, the very fact such an event is happening illustrates how far F1 has travelled.