Cadillac F1 has signed its first major partner. 

The incoming Formula 1 team will join forces with none other than Tommy Hilfiger, which is joining as Cadillac’s “official apparel partner.”

Cadillac F1 and Tommy Hilfiger join forces

Cadillac F1 has played its cards close to its chest when it comes to releasing information about its future plans in Formula 1. We know it’ll join the sport in 2026 with Ferrari engines before adopting its very own power units in 2029. We know it’ll compete from bases in the United Kingdom and the United States.

But drivers? Sponsors? Major partners? Those have all been up in the air — until now.

Forbes reports that Cadillac F1 has signed Tommy Hilfiger as its “official apparel partner” just after the brand announced that it intends to release a clothing line in honor of the upcoming F1 movie.

More on Cadillac in Formula 1:

👉 How ‘a good cake’ convinced ex-Manor boss to join the Cadillac F1 team

👉 How Cadillac aims to finally embody the ‘American dream’ in F1

Per Forbes, the iconic Tommy Hilfiger logo will join Cadillac’s on the team kit, overalls, and helmets for the drivers, as well as “sport-inspired fanwear collections” intended to hit the shelves starting in March 2026.

Read more: Cadillac F1: Everything you need to know about the new 11th team