Lando Norris has turned heads at the Jeddah Corniche Circuit paddock for the media day ahead of the Saudi Arabian Grand Prix in a rare and exclusive bomber jacket valued at £9,000 ($10,200).
The limited edition piece, which is just one of 25 ever produced, is the creation of sustainable fashion brand Elkay Hunt. The jacket that the 25-year-old adorned for his paddock entrance is the Africa Kilimanjaro bomber jacket, is a blend of pure silk and linen and hand-stitched with an African jungle design.
Elkay Hunt is relatively new to the high-end fashion world but has an interesting link to Formula 1. The brand was co-founded by racing driver Freddie Hunt, the son of 1976 F1 champion and legend of the sport James Hunt. The brand is a collaboration between Hunt and fellow driver Lee Keshav. The former opened up on his expansion into the fashion world during an appearance on the Track Limits podcast in 2024. He explained at the time:
“It’s a luxury brand. The jackets are very unique to the individual person. We might choose to make 10 or 20 of a certain piece, but we wouldn’t do any more than that. It’s all hand-embroidered, handcrafted stuff.”
Lando Norris, McLaren
Photo by: Sam Bagnall / Motorsport Images
The McLaren driver currently leads the drivers’ championship, however, he has been very open about his recent struggles. Commenting in the team’s preview for the upcoming race, Norris explained:
“I’m excited to head back to Jeddah for the Saudi Arabian Grand Prix this weekend.
“It’s a really fast track and we have a quick car, so we’ll be aiming to finish this triple-header strongly. I’m proud with how we’ve started the season.
“We’ve celebrated our success but also come together as a team to debrief and take away our learnings ahead of the next race. I’m feeling good and look forward to going racing again this weekend.”
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