The 2025 Formula 1 launch season is like no other.
It’s a modern fixation anyway. By this stage in the 1953-58 actual racing seasons, the first rounds in Argentina had already been held – and later a schedule arrangement repeated the early year rounds for the South African race.
And yet, promoting upcoming grand prix campaigns is also a time-honoured tradition that has evolved over time. Remember Essex Lotus and the Royal Albert Hall in 1979 (OK, in December ahead of the 1980 season)? Or McLaren’s “grand pricks” – per Geri Horner – launch with the Spice Girls at Alexandra Palace?
In this article
Alex Kalinauckas
Formula 1
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